SASAtrend is an independent European distributor of fashion, accessories, home & beauty brands, founded in 2004 by the two brothers Sassan and Sandjar Safay.

    Our focus is to introduce and distribute international brands in the European Market through all the different channels such as major European retailers, department stores, independent boutiques, concept stores, online shops and key buyers.

    Functioning as a link between consumer and supplier
    we are constantly keeping an eye on key markets for emerging brands and trends.

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    Our presence in the European and North American Market allows us to be a key player in both Continents.

    All SASAtrend's central operations, for the European Market, that include purchasing, logistics, distribution and sales are handled by its head office in Aachen, Germany. All central operations for the North American Market are handled by its affiliate offices in Montreal, Canada.

    In addition to our head offices in the US and Germany, we have a fleet of showrooms and sales offices in all major European cities such as Berlin, Hamburg, Düsseldorf, Munich, Zurich, Amsterdam, Paris, London, Barcelona and Athens.