SASAtrend SASAtrend is an independent, privately-owned distribution company based in Aachen, Germany with operations and offices in Europe and North America. Founded in 2004 by brothers Sassan and Sandjar Safay, SASAtrend currently provides distribution services, in the European and North American markets, for over 15 different international brands encompassing fashion, accessories and lifestyle.

    We take a multi-pronged approach to the launch and distribution of international brands in the European and North American markets through multiple channels including major retailers, department stores, independent boutiques, concept stores, online shops and key buyers.

    Functioning as a link between consumers and suppliers, we are up to date on key markets and sources for emerging brands and trends. Our leading presence in the European and North American markets allows us to be a major player on both Continents.

    Our operations including purchasing, logistics, distribution and sales, are handled and managed from fully computerized distribution centers in Germany and the United States.

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    In addition to our offices and distribution centers in Aachen, Germany and New York, New York, we have a fleet of showrooms and sales offices throughout major European and North American cities including Berlin, Hamburg, Düsseldorf, Munich, Zurich, Amsterdam, Antwerp, Paris, London, Athens, Milan, Barcelona, New York and Los Angeles. This strong foundation, along with our inside sales team and uniquely qualified brand managers, allows us to engineer the sales and marketing activities of the group.

    SASAtrend Co-founder and managing partner Sassan Safay elaborates:

    “As a distributor, we are uniquely positioned as our diverse portfolio of brands covers many different retail categories: fashion, home, gift, beauty, concept, etc. working with small to large and offline to online stores. This allows us to cover the entire spectrum of the retail market and maximize the potential of sales for our brands.”